Amanda Prihutomo

Friday 28 March 2014

NurZahra Fal/ Winter 14-15 Layers of Fidelity

Okay... this was the turning point of NurZahra that took us to Mercedes Benz Fashion Week TOKYO 2014... Everything was like in a blinking eyes... the concept, the collection production (clothes, scarf, Yongki Komaladi shoes, Litany accessories ) the look book shoot, the prep for the show... suddenly we were in Shibuya Hikarie backstage... ready for the show. The after show review was GREAT :))) and off course the NurZahra team (Windri, Me, Luki, Eddy and Mas Fafa) totally happy and overwhelmed with it *although we still need to carry lots of baggage back home to Indonesia by our self *oouuwwhhh

Here some shoots for the look book (need to thanks Ira for the hat, Chobita for the help and Dewi for the makeup and also mas Dedi and Coky for cheering us up ;) )

Rosaphora Rockstar Fall/ Winter 2014

This campaign was for Rosaphora, which high light their fall/ winter collection to glitz up the end of year. Most of the outfits were fashionably party look, from pretty peplum lace top, classy tuxedo to luscious leather pencil skirt. It was photograph by Luki Ali (@lukimages) and Romy help me for the makeup. Zeline was the model for this campaign. Rock on Rosaphora!

Nurzahra Folk Solitude Spring/ Summer 2014

This project was one of my favorite because we were not just created a campaign or look book, but all concept for NurZahra in preparation for Jakarta Fashion Week 14. Windri Dhari, the designer of Nurzahra, collaborated with me as Fashion Stylist and Luki Ali (@lukimages) as the Creative Director in creating new image for the easy, fashionable, up dated moslem wear for women. I've got help from the lovely Eddy Komala and Chobita as Fashion Assistants, Ira for the Hat and Hijab Stylist and Romy for Makeup and Hair.

The shoot was crazy *campaign, video, look book... The buyers exhibition was stunning *the booth & mini shop... The show was a success *I guess, well you can check the review ;b

It was crazy fun... *should i said FUN :))))

DEW Magazine Issue #9 Local Issue

This pictorial was taken in my hometown, Bandung, at an oldies sport club called Bumi Sangkuriang. The outfits were from label Nikicio Fall/ Winter 2013, one of the up rising Indonesian young designer. Teuku Ajie, the photographer, was looking for the place that has lots of trees and good natural surroundings so I suggested this place. Tania Ledesma working in the melancholic makeup and wavy hair, and the beautiful blond model Tereza Valtova made the every single shoot so lovely.

Tuesday 22 January 2013

Rosaphora, Fall/ Winter 2012-13 Ad Campaign

The latest shoot I did for Rosaphora was the Fall/ Winter 2013 campaign. The theme was rather 'macho' than any other Rosaphora ads that ever produce. It included a rustic fence and an old motor bike *that came very late... *very veryyyy late... But, well we managed to wrap all the shoot before dawn and all happy with the result ;)

Model : Vien Febrina / @vienberryfield
Photographer : Adi Nugroho & team / @nugrohoenator / www.adinugrohophotography.com
Make up artist : Diana Ross / @d1anaross
Stylist : Anindya Devy / @anindyadevy

Rosaphora, Summer 2012 Ad Campaign

Welcoming the high summer, Rosaphora shoot another ad campaign. After a romantic spring, the ambiance for summer was more fun and active. The styling was more relax and casual with combination of sheer printed fabric and sand wash denim. I borrow some silly accessories like sunglasses and hat from Dien T.B and adored how it was combine with the outfits.

Rosaphora, Spring 2012 Ad Campaign

This campaign was shoot in front of a bike store in Patiunus Street because I kinda like the shadow on the ground that created by the tree in front of the shop. So Vien (the model) has to lay on the hard ground over the white sheet. I knew it was difficult and uncomfortable for her, but she managed to look beautiful.